Can you teach creativity? Some coaches believe that players are either creative or their not. Certainly there are players that we can all name that appear to be, 'naturally' creative but I believe that most players need to learn to be creative.
I don't think that you could have put Mozart in front of a piano at seven years old and he could just start playing. Learning the basic patterns and structures is vital first step in the process. Once you understand the framework and basic skills you can start to put things together in new an innovative ways.
I take this same approach when working with my teams when it comes to ideas for attacking. I like to give them a number of different attacking patterns to work on before freeing them to see what the defense is giving them and deciding how they can take advantage of it.
Since this is the first year I've implemented a 4-3-3 formation with any of my teams, I turned to an expert for idea on both the attacking and defensive